For several years, Apple’s performance was heavily dependent on iPhone sales. This over-reliance on phone sales in the company’s revenue diminished their quality. Today, this problem has been resolved thanks to the diversification of its revenue sources.

In our most recent video, portfolio manager and partner Philippe Veilleux and portfolio manager Tania Strebel use Apple as an example to explain the importance of revenue quality in evaluating a stock.

Philippe and Tania examine the evolution of the iPhone creator’s revenue over the past 15 years. They note that the growth of the “services” sector has greatly improved Apple’s revenue quality.

Watch the video for Philippe and Tania’s explanations (in French).